Originally posted on TechCrunch:
Apple is working on a car, according to the Wall Street Journal. The Mac maker kicked off a top-secret project to develop an electric car with a minivan aesthetic, per the WSJ’s sources, after CEO Tim Cook approved the project nearly a year ago. It includes “hundreds” of staffers and is led by Ford Motor vet and Apple VP Steve Zadesky. The project involves research into battery tech, robotics and metal production, according to the paper.
The report comes hot on the heels of a Financial Times story confirming Apple R&D efforts around car tech, and goes further than either that report or an earlier one from Business Insider wherein an Apple employee reportedly confirmed some kind of car-focused project. As I wrote earlier, it makes perfect logical sense that Apple would focus some effort on this area, given the direction in which the tech industry in general…
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