Most of the developers feel so happy after submitting their app to Stores and say its time for a party. It is time to grab few beers and relax after all the hard work team did in developing, conceptualising and ideating that app and it even passed strict guidelines provided by Apple App store. Phew!
After 2 days, a developer comes to me and asks, we did a small press release, asked few blog platforms to blog about our new app and we have 2k downloads for our new app. Great! What’s next? Post release process is one of the main question that I come across ( e.g. http://linkd.in/1HfEzPO ). I will try to answer this question in this post-
- Approach few blogging companies or personal bloggers, the keywords you are targeting will have few articles on search engine. You can approach those companies/personal bloggers and ask them to write an article/press release about your app. For inspiration look at- http://noodlecake.com/ssg2/
- If you are releasing app for all platforms make sure that your follow app review guidelines for each platform, especially for iOS as Apple ensures that apps you submit are reliable, perform as expected, and are free of offensive material.
- Make sure you track analytics from day 1. There are different tools available to track performance, basic and most important but ignored-crash analytics. If your app crashes even once, probability that user will open app again is really low. You also loose on review here. There are a lot of tools to choose from. Depends on kind of app. If you are developing a game you will track where did your character die & for information display app you will need a heatmap so that you can focus on blue areas. I have used http://www.flurry.com/, http://www.google.com/analytics/mobile/ & https://count.ly/. https://www.appsee.com/ is bit unique and different. It gives you session playback and it identifies UI bugs automatically. Willing to try this in my next project.
- Make sure you respond to all reviews from day 1 via support email or review comments on store. Even if it is bad.