User experience science: Why are Wordpress and Linkedin blue?

“This button should be blue”, “This color is not going with the theme”, “I want my site to look classy and minimalistic”. These are few comments that I keep listening from brands.  Mark Zuck says, “Blue is the richest color for me; I can see all of blue.”

Choosing right colours while designing a brand identity(apps, website, marketing) is one of major showstopper for any company. Should I go with minimalistic 2-4 colours or lot of funky colours to gain extra user attention on my website? Here are few colour palettes from some of famous brands in world. Let’s see how many can you identify? Find answers at end of blog.

easy

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medium

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easy

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hard

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Here’s science behind few colors-

RED-energy, war, danger, strength, power, determination as well as passion, desire, and love

ORANGE- enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation

BLUE- trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

BLACK- power, elegance, formality, death, evil, and mystery

famous brands and colors

brand-color-science

 

Answers for color palettes-

1.Youtube  2.Flickr 3.Facebook 4.Apple 5.Adobe

How many brands were you able to identify?

Image credits-

http://blog.bufferapp.com/

 

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AngularJS vs Model View Whatever frameworks

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In mobile applications, as more and more logic ends up being executed in web view, Javascript front end codebases build on different frameworks grow larger and difficult to maintain. Mobile web and apps are moving towards a data driven architecture where browsers are responsible for dynamic rendering and two way data binding.

To increase productivity and maintain Codebase I have been developing and testing mobile apps using various frameworks ranging from Backbone.js which provides models with key-value binding, collections and connectivity to all existing API over a RESTful JSON interface to Google’s latest super heroic, MVW(Model View Whatever!) framework which can extend HTML vocabulary and bring it to next level

People say AngularJS is what HTML would have been, had it been designed for building mobile/web apps. Other frameworks abstract HTML, CSS, Javascript by providing an imperative way for manipulating the DOM whereas HTML was not designed for dynamic views. AngularJS comes packed with features like two way data binding, templates, directives, dependency injection and the best part is that it comes with end to end and unit test runner setup. What else could you ask from a framework?

Keep visiting for updates and tutorials.